In 2001, Madura Fashion & Lifestyle envisioned providing a unique shopping experience to delight its customers. Soon, the company opened a distinct, specialty menswear showroom at Commercial Street in Bangalore. The thinking behind the store was to provide a superior retail experience and offer men a one-stop destination for all their apparel needs.
Today, Madura Fashion & Lifestyle has the highest market share in the premium men's wear segment in the country. The apparel-retailing arm of the company, Planet Fashion, houses leading in-house brands such as Louis Philippe, Van Heusen, Peter England, and Allen Solly.
Each of these brands is a complete lifestyle brand and has an exhaustive range of shirts, trousers, knits, winter wear, suits and accessories. They offer the best range across formal, semi-formal and casual occasions and across various price ranges. Louis Philippe caters to the style-conscious contemporary man. Van Heusen formals are the ideal choice for the corporate customer, while Allen Solly is unconventional and associated with Friday Dressing, and offers relaxed wear for the young and ambitious trendsetter. Peter England is value for money, and caters to the mid-price segment.
Recently, Planet Fashion decided to overhaul its brand identity to cater to the discerning tastes of today’s urbane Indian male. As part of this re-branding exercise, Planet Fashion’s new logo features the ‘Infinity’ symbol in red and white, with a black accent.
Crafted on the principles of Formals, Fashion, Fun and Friends, Planet Fashion’s new brand identity is youth-centric and symbolises infinite fashionable and stylish options for the progressive Indian man.
In line with this theme, Planet Fashion’s range includes four new handpicked collections, namely, Suitability – featuring a wide collection of wedding suits, tuxedos, bandhgalas and corporate suits; Linen Lounge – featuring a collection of line shirts, linen trousers and linen jackets; Classic Must-Haves – featuring the ‘Best white shirt’, the ‘Classic blue shirt’, the ‘Best black shirt’, the ‘Best black trouser’, the ‘True navy blazer’ and the ‘Khaki trouser’; and All-Day Easy – featuring a wrinkle-free and non-iron range of shirts and trousers. All these new collections are available from Planet Fashion’s stable of flagship brands Louis Philippe, Van Heusen and Allen Solly.
These new collections compliment Planet Fashion’s other existing international brand names for winter wear, inner wear, and denims, namely, Monte Carlo, Jockey and Levi’s in select stores.
With 225 stores across 176 towns, Planet Fashion is the largest apparel retail chain of its kind in the country. The winning retail model has been successful not only in premium locations, but also in smaller towns such as Udupi, Bareilly and Dehradun. Planet Fashion is one of the largest chain of stores of its kind in India, with an average store footprint that ranges from 1,500-6,000 sq ft depending on its location.